If you like buzzwords, it’s hard to beat Prefab + Sustainability, maybe throw a “Green” in there somewhere. Honestly though, trends play a critical role in society’s readiness to adopt large-scale transitions. These widely accessible words, thoughts or actions can become influential in politics and economics, which ultimately can lead to convention. This will occur whether or not we like or agree with the branding involved. However, if there are trends that speak to living responsibly and leading a balanced and efficient life, then these trends, at least for me, become much more palatable. Here is a great article entitled “The Marriage of Prefab and Sustainability” by Sarah Fister Gale that discusses the merits of both and why they belong together.
What do you think? Is this simply a smart marketing move, or a valid direction?